ExamZen Branding
For Examzen, an online learning platform dedicated to helping students prepare confidently for their exams, I was commissioned to shape the visual identity that would visually express the brand’s values of clarity, calm, and academic confidence.
My work included the creation of a distinctive logo and a versatile colour palette, supported by comprehensive brand guidelines to ensure consistency across digital and print touchpoints. The design system balances professional credibility with an approachable, student-friendly tone — using clean typography, thoughtful colour harmony, and meaningful forms that reflect focus and preparation.
This project has developed into an ongoing partnership, and I am currently working closely with the developer to evolve the website’s design, ensuring it remains aligned with the brand’s visual direction and continues to resonate with its audience.