JN Assessments Branding
JN Assessments is a newly established practice specialising in psychological assessments for adults with learning disabilities. The brand needed to convey professionalism and credibility, while remaining warm, clear, and approachable.
I developed the logo, colour palette, and visual identity system, creating a calm and reassuring aesthetic that reflects both expertise and empathy. Comprehensive brand guidelines were produced to ensure consistency across reports, stationery, and digital communications.
The result is a confident, cohesive identity that supports the business in building trust with clients, families, and referral partners from the outset.